In the past month or two I have been working hard on getting my on-line teaching business going. It has been a bit of a learning curve.
I have made mistakes, I have put effort into the wrong areas. I have found out things I should not do…. basically I have been learning.
There is an on-line MOOC I have been taking on building your on line teaching business which has helped dramatically. ( a MOOC is a Mulit Open Online Course) Through this I have started to define my niche and focus my marketing.
This has lead to the creation of my teaching site…sensei.glennspecht.com
One of the advantages of my present situation is that I can spend the time to set this up properly. As a new business it will take time to grow, and I now have the chance to nurture and grow it slowly and steadily… and growing it is. My on-line teaching income has doubled this month from last. It has to double a few more times before I can reach my goal but the improvement makes me very happy.
I read a great blog on the commercial side of photography.
In it the other says that in the new digital world we live in, the value of an individual image is greatly reduced, but the process or flow of images is where the value of photography is, and is going.
I need to think about this some more and try and integrate the ideas into my stock business plans…..
A comment I left on the site:
I had a chance to digest this information ( it is amazing how much thinking you can do on a bus ride)
Let me see if I have your idea right. The true value of an image is its ability to do its “job” ( job being: call to action, attract attention, create an emotional response) .
You mention we, as creators, need to learn how to judge and value an image or flow of images based on this.
How can we do this? What are the criteria, besides personal experience, that will allow use to say $X for this one $Y for this one?